Mindset Matters a.k.a the “Garbage In, Garbage Out” principle

Finally, let’s cover another powerful principle of memory improvement that will have long lasting positive effects on your brain and memory…

I call this principle “Mindset Matters”. And no, this isn’t just fluffy encouragement or an opinion. This is a rock-solid psychological principle that has been proven in hundreds of clinical studies that you can take away immediately and change your life forever in amazing ways.


Think I’m exaggerating? I’m not.

It’s all based on the psychological principle called “Priming”.

Priming basically says that if were are “Primed” to think about a certain subject matter, it can have direct psychological and even PHYSICAL effects on our brain and our body’s abilities to function.

In one famous study, a team of psychologists found that even when subjects were simply shown certain words related to aging FLASH on a screen for a HALF A SECOND…

The results were astounding.

Here’s how the study was set up…a group of participants were given a series of brain tests…cognitive abilities, mood, and memory recall abilities. And they were asked to a perform a few simple physical tests such as walking down a hallway.

They were unaware of the purpose or methods of these tests.

After the first “control” tests were given, the subjects were then told to sit in front of a computer screen while words were flashed in front of them for a fraction of a second, not long enough to read what they were.

The words all had to do with the subject of aging…

But here’s the twist…

While one group was shown POSITIVE words about aging (like “wisdom” for example)…

The other group was shown NEGATIVE words about aging (“Old” for example)…

And what do you think happened?

Shockingly…

Afterwards, they were asked to take another series of physical and mental tests.

In the second round of tests, the participants who were shown positive aging traits performed the same or better…reported the same or better moods and concentration, and importantly scored the same or better on memory tests…

But the group that was shown negative words performed MUCH worse. They had poorer memories, lousier moods, and…here’s the crazy part…

They even WALKED SLOWER…

Just from our having a few NEGATIVE WORDS flashed in front of them…

This effect has been replicated time and time again in experiments testing the concept of “Priming”.

When people are surrounded by words and images that inspire creativity (like a lightbulb)…they’re found to be more creative…

If our brains and bodies can be so easily influenced by a few simple words on a subconscious level in a testing setting…imagine what must happen to us every single day as we are bombarded by advertising messages, editorial opinions, and all sorts of random words and images!

That’s why I call this the “Garbage In, Garbage Out” principle. Even if we’re positive people, the words and images that we surround ourselves DO have a direct effect on our brains, our memories, and even our bodies and health.

So if we surround ourselves with garbage words, pictures and thoughts…we will get garbage results. If we surround ourselves in happy, encouraging, and inspiring thoughts, images and environments…then our brains will work better, we will think clearer and we will remember more!

And that’s not fluffy B.S., it’s just science and how our brains work.

So now that you know better how your brain and memories work in general, it’s time to get into specific steps you can take to improve your memory TODAY that will permanently upgrade your memory.

All the techniques that follow are laid out in a specific order to get maximum and fastest results.

Each technique builds on the others…and when you combine each of them with the 4 foundational brain principles you’ve just acquired…sit back and watch your memory grow exponentially in size, capability, quickness and fun!